Kin
Our lets e:arth Story
e: – Is the heartbeat of our ethos. It is there to remind us to take a pause. To connect with our surroundings & appreciate the beauty & joy of nature.
Arth – Steeped in ancient wisdom, in Sanskrit the word ‘arth’ translates to ‘meaning’ or purpose. This resonates deeply with our mission to create products that are not only beautiful but also meaningful as we pledge to support artisans and our planet.
Lets – Is an invitation, to be a part of our story. To make intentional choices that honour our planet Earth & support the artisans behind each piece in our collection.
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An Ode to the Sunburnt Country
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A Celebration of Artisanal Craftsmanship
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Legacy of Traditional Techniques
Who We Are
“We are an all-women led startup that is deeply rooted in the essence of what earth represents - grounded, adaptable and ever-loving"
We are passionate about creating a world where art isn't just something you hang on a wall—it is a part of your everyday life. We believe in the power of design to connect us with different cultures, inspire creativity, and enrich our lives. This is our vision.
Ours is a mission to build a platform that celebrates the beauty of handmade products - ethically sourced and sustainably made. We partner with talented artisans, blending contemporary aesthetics with time-honored traditions to create pieces that are both beautiful and meaningful.
We are committed to making conscious choices that benefit both people and the planet. From the organic materials we use to the fair trade practices we uphold, every decision we make reflects our values of authenticity, sustainability, and collaboration.
Join us on this journey as we explore the intersection of conscious living and artistic expression. Together, let's create a world where beauty and sustainability go hand-in-hand.
Behind the Brand
For over two decades, Kinara’s world revolved around corporate timelines and KPIs, as she built a thriving career in luxury hospitality. But beneath the fast pace, there was always a quiet hum — a longing for something slower, more grounded, more her.
Her story begins in the misty hills of Darjeeling, where mornings open to the awe-inspiring view of the Kanchenjunga range. That still, majestic presence stirred in her a deep reverence for nature and a quiet pull toward the beauty of craft and culture. Even then, something about the hands that make, the stories they hold, and the meaning behind everyday things began to settle in her bones.
As life took her across continents — shaping her eye for detail, design, and soulful spaces, it was in Australia where she found a second home. A place of grounding and clarity, where the idea for Lets Earth began to gently take shape.
So, she left the corporate world to follow something closer to her heart - Lets Earth.
More than a brand, it’s a bridge — between cultures, between fast and slow, between memory and modern living.
"I’ve always been moved by how people express themselves through their spaces — how they gather and curate things that speak to their story,” Kinara says. “And I felt this strong urge to bring together two worlds I love — the heritage of Indian artisans, and the quiet, earthy beauty of Australian living.”
Meet the Faces Behind the Names
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Srijoo
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Andy
Today, Kinara leads the brand with heart and intention — gently steering vision, artisan relationships, and our B2B collaborations. Alongside her is Srijoo, her childhood friend and the voice behind our storytelling — someone who ensures that everything we share is honest, human, and deeply felt. And then there’s Andy, the youngest in the trio, who works quietly behind the scenes to bring each product to life — managing design, development, and production with purpose and care.
Together, they bring Lets Earth to life — a slow, evolving story steeped in heritage, guided by connection, and always handcrafted from the heart. Every piece is intentional. Every detail considered. And through it all, there’s an invitation: to live gently, to choose thoughtfully, and to surround yourself with things that carry soul.